Make Money Selling Nothing

Why "Nothing" Is the Most Valuable Product in History

Let me tell you about the most profitable square foot of real estate in the world.

It's not a penthouse in Manhattan. It's not a storefront on the Champs-Élysées. It's not a gold mine in South Africa.

It's a Google search results page.

Think about that. Google sells nothing. There is no box shipped. No warehouse. No product sitting on a shelf. They sell visibility — the mere possibility that someone will click on your link. And for this, businesses pay Google over $200 billion per year.