Meta Ads Setup Guide - Free Download

I see so many artists burn money on Meta ads because the default settings are built to spend, not to convert. This is the exact campaign I set up for my own releases, screenshot by screenshot, every toggle, from a blank Ads Manager to a live campaign sending real listeners to your Spotify.

Learn the right objective, the placements to switch off, the countries that actually stream, the pixel + landing-page setup that filters out bots, and the creative details that get clicks for pennies.

I'm James Campbell, 17 years in the industry, running adson my own music (and also sitting on the curator side of the desk). This is the setup I wish someone had handed me when I started.

What's inside:

• ✅ The full campaign build, screenshot by screenshot
• ✅ The exact objective, budget type & placements I use (and the ones wasting your money)
• ✅ My tier 1 & tier 2 country lists, copy-paste ready
• ✅ Pixel + View Content event + SubmitHub landing-page setup, so your data is clean
• ✅ The "Listen Now" CTA and my creative-testing method
• ✅ How to scale once you've found a winner
• ✅ The benchmarks to aim for (cost per result, landing-page CTR)

Who it's for:

Independent artists who want streams from real listeners, not bought playlists or bots, and anyone who's opened Ads Manager, felt overwhelmed, and closed it again.

Educational only. No guaranteed outcomes. Stay within Spotify & Meta terms.