The skill AI can't give you.

A practical guide to developing taste, the judgment that helps you make better decisions and build things people actually choose.

The problem

A website, an app or an ad used to take a team and months. Now one person with an AI tool can make one in a weekend.

That's good news, until you notice that everyone else can do it too. The results start to look the same: same features, same layouts, same promises.

So what sets one product apart? Not whether it was built, but whether someone chose well. What to make. What to leave out. How it should feel to use.

That ability is called taste. And it's a skill you can train.

What this is

TASTE: The Skill AI Can't Give You is a short, practical guide to building product judgment. It isn't a theory book about beauty. Every chapter ends with an exercise, so you practise instead of just reading.

What's inside

• 8 short chapters on training your eye, looking beyond "pretty", choosing between ideas, and knowing what to remove
• The five-question method for judging any product, ending with the one change that matters most
• The TASTE framework (Target, Aim, Select, Test, Elevate): a repeatable way to turn "it feels off" into a clear decision
• The 7-Day Taste Challenge: 15 minutes a day to build the habit
• AI prompts for critiquing, simplifying and comparing your ideas, so AI sharpens your thinking instead of replacing it
• A printable scorecard you can use on any product

Who it's for

• Founders and side-hustlers building with AI tools
• Developers and no-code builders who can make anything but aren't sure what to make
• Designers and creators who want their work to stand out from generic AI output

Who it's not for

Anyone looking for a shortcut to instant mastery. This guide gives you a method and a practice habit. The improvement comes from doing the exercises.

Call to action

Get TASTE for [price].

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FAQ

How long does it take to read? The chapters are short. Most people can read it in an afternoon, then spend a week on the exercises.

Do I need to be a designer? No. The method applies to apps, websites, ads, products and businesses.

Is this about AI tools specifically? It's about the thinking that comes before and after the tool. One chapter shows how to use AI as a critic and partner.

What format is it? A PDF you can read on your phone, tablet or computer.

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What if it's not for me? [Add your refund policy here.]