ROLE OF MEDIA IN SPORT DEVELOPMENT

Mass media is an important means of sports development, which influence realizing most of sports development objectives. This research also shows the relationship between the mass media and sport in Nigeria using Enugu area case study. The mass media trigger changes in sport which make sport a more attractive experience. Mass communication is termed as a medium of dispersing information to a large group of people. It is a means of disseminating information beyond physical and geographical restraints through various media. The results of the paper suggest a causal relationship between the mass media and sports. Sport and the mass media have the potential to affect the ideology of a society in the way they present key values. This research consists of a title page, approval page, certification, abstract, table of contents, list of abbreviations, Chapters One to Five (from introduction to conclusion), and references.