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Say Cheese

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The magician shows a piece of cardboard that resembles a cheese wedge:

“This is not a piece of cheese, it is the cardboard cut-out of a piece of cheese. It is a piece of Dutch cheese. You can recognise this as the holes run horizontally”.

The magician shows the card on both sides.

“What is the difference between Dutch and Swiss cheese?”, she asks the audience.
She places the card in her fist, indicates the moment of magic, and reveals the card again.

“Dutch cheese has horizontal holes, and Swiss cheese has vertical holes”.

The magician displays the card on both sides to show that the holes have moved from the side to the top of the cheese.
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