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Year 6 Media Literacy: Subjective, Objective Language in Advertisements Australian Curriculum

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Year 6 Media Literacy: Objective and Subjective Language in Advertising

Help Year 6 students understand how advertisers use objective and subjective language, facts, opinions and persuasive techniques to influence an audience.

This ready-to-use advertising activity is ideal for a Year 6 English lesson, media literacy lesson, persuasive language unit or Australian Curriculum English program.

Students analyse advertising language and identify whether statements are objective (factual) or subjective (opinion-based).

Perfect for:


  • Introduction to Media literacy
  • Persuasive language
  • Advertising analysis
  • Fact vs opinion
  • Objective vs subjective language
  • Bias
  • Australian Curriculum English

Year 6 Australian Curriculum:

  • Understand the uses of objective and subjective language and bias (ACELA1517) 
  • Use comprehension strategies to interpret and analyse information and ideas, comparing content from a variety of textual sources including media and digital texts (ACELY1713)

PDF | 2 pages

year 6 | advertising | middle school | media literacy | persuasive language | persuasive writing | objective language | subjective language | noprep | printable | digital download

You will get a PDF (803KB) file