30 Days of Book Content — 3 Posts a Day

Want to post more consistently without spending every morning wondering what the hell you’re supposed to post about your book?

This 30-Day Author Content Calendar gives you three book-focused posts every single day for 30 days—that’s 90 ready-to-use content ideas created specifically for fiction authors.

Instead of giving you a list of vague prompts and leaving you to figure out the rest, every post tells you exactly what to create, how to create it, what hook to use, what to put in the caption, and how to encourage readers to engage.

And because this calendar isn't tied to one specific genre, trope, or type of story, you can make every post work with the book you actually wrote.

WHAT’S INCLUDED

30 days. 3 posts per day. 90 total book-focused content ideas.

Every post includes:

• Format — B-roll Reel/TikTok, carousel, or talking head when the idea genuinely benefits from it

• Content Idea — exactly what the post is about

• Hook / On-Screen Text — so the hardest part is already done

• Exactly What to Do — step-by-step instructions for creating the post

• Caption — ready to use or customize

• CTA — a clear way to encourage reader interaction

• Example — so you can see exactly how the concept can be adapted to a real book

BUILT TO MAKE READERS CURIOUS ABOUT YOUR BOOK

This isn't a calendar full of content designed to attract other writers.

And it isn't 90 different ways to hold up your book and tell people to buy it.

The posts are built around the things that can make a potential reader stop scrolling and think:

Wait. What happens in this book?

You’ll create content using things like:

Your characters.

Their relationships.

Your dialogue.

Your conflicts.

Your world.

Your stakes.

Your scenes.

Your twists and reveals.

Your emotional moments.

And the details that make your story worth talking about.

The goal is simple: give people a reason to become interested in the story before asking them to buy it.

90 POSTS WITHOUT 90 ADS

Every post is designed around soft selling.

Instead of constantly saying BUY MY BOOK, you'll use pieces of the book itself to build curiosity.

One post might make someone interested in a character.

Another might introduce a conflict they suddenly need the answer to.

Another might give them one line of dialogue with just enough context to make it hit.

Another might make them wonder what the hell happened to put your character in that situation.

You're still marketing your book.

You're just giving people a reason to care about it first.

DESIGNED FOR QUICK, SCROLL-STOPPING CONTENT

Posting three times a day does not mean filming three elaborate videos every day.

The calendar prioritizes short B-roll videos with text on screen and carousel posts, with talking-head content used only when the concept genuinely benefits from it.

B-roll posts are designed to be just 6–8 seconds and pair a strong visual hook—your book, you with your book, character art, a location, an object, or an aesthetic connected to your story—with short, easy-to-read on-screen text.

Less filming.

Less editing.

Less trying to memorize scripts.

And a whole lot less staring at TikTok wondering what the hell you're supposed to post next.

MADE TO WORK WITH YOUR BOOK

This calendar isn't written around one specific genre.

And the prompts don't assume your book contains specific tropes, relationships, scenes, character types, or plot points.

Instead, each post gives you a framework that you customize using what actually exists in your story.

Fantasy. Thriller. Horror. Mystery. Sci-fi. Historical fiction. Literary fiction. Women's fiction. Adventure. Cozy mystery. Or something that refuses to fit neatly into one box.

The content comes from your book.

Every prompt also includes an example so you're never left wondering, Okay…but what does that actually mean?

PERFECT FOR FICTION AUTHORS WHO…

• Want to experiment with posting multiple times a day

• Are trying to increase their visibility on TikTok or Instagram

• Have a release, preorder, or backlist book they want to market

• Want a full month of content without planning 90 posts themselves

• Never know what parts of their book to turn into content

• Prefer quick B-roll and carousel content over constantly talking to camera

• Want their content aimed at potential readers instead of other writers

• Want to consistently market their books without making their entire account feel like one giant advertisement

USE IT HOWEVER IT WORKS FOR YOU

You don't have to use all three posts every day.

Post all three.

Use two.

Skip a day.

Move things around.

Save your favorites for release week.

Or follow the entire 30-day calendar exactly as written.

You have 90 pieces of reader-facing book content to pull from however it works best for you.

Open the spreadsheet.

Pick today's posts.

Customize them for your book.

Create.

Post.

Thirty days. Ninety book-focused posts. No more wondering what the hell to post about your book.