So, what's in this course? Let's have a look, shall we ...?

Day One - Introduction

In true Business Super Heroes style, on the first day of this course we will hit the ground running and tackle the subject of copywriting H-A-R-D.

On Day 1 we will talk about why your prospect doesn’t want to hear from you at all and we will also give you an insight into what is really like in your prospects brain when they see your marketing!

We will also outline the AIDA principles which form the order of every copywriting script you should ever write, and tackle the ultimate question your prospect will be asking when they see your ad – WIIFM!

What's In It For Me?

Just why should your prospect buy from you?

Yeah yeah, I know you think you're awesome, but the prospect doesn't know that yet! Besides, why on Earth would the prospect believe you? Not exactly an unbiased opinion, is it?

Day Two - Market Message Media

This is the formula you MUST know to ensure you write ads which appeal to your target market, but who is your target market? This is what today is all about!

Today we will look at:

* WHO is your target?

* WHAT do they want to hear from you?

* HOW can you reach them with your message of value?

Isn’t all that stuff kinda important to know? How can you write atomic words which will cause red hot prospects into your arms if you don't know who you are aiming those words at?

We will walk you through an example which will show you how it all works together to ensure your marketing piece is highly targeted and appealing to your target market.

Day Three - The Power Of Headlines

The headline is your main weapon in any copywriting piece – it’s your word bazooka on steroids!

Your headline is your #1 weapon to grab a prospects attention. If you don’t write a headline which grabs the prospect by the short and curlies and makes them stop in their tracks your entire ad will be a total waste of time and money.

We cannot stress enough the importance of a highly relevant, highly powerful headlines to convince your prospect to delve deeper into the ad, and with this course you won’t have to guess which headline will work, and which will SUCK, because the exercises at the end of the day will help you figure it out quickly!

The headline is so important this is a bit of a beastie of a day, and we make no apologies for it either, but get the headline right and you'll definitely hear the tills ringing a lot more.

Day Four - Copywriting Style

On Day 4 we will go through many top tips to help you start your copywriting journey.

We will cover many different topics which are about the layout of an ad, for example style, character, alignment, bullet points, spacing, keeping it light and so many other tips which, when added together, all make up a cracking and highly readable ad.

Your readers DON'T want to read an ad which is cumbersome, heavy or makes them feel like they are running a marathon. If you make your ads like that, they just won't bother reading it.

We'll show you how to create lovely looking ads which will appeal to your target market.

Day Five - Copywriting Essentials

Here we look a bit deeper into creating a marketing masterpiece, and we look at why prospects really don’t care about you at all, the importance of deterring those prospects you don't want to serve and adding a bit of sizzle to the sausage too!

On top of all that we talk about the emotional element of creating an awesome ad and the 2 reasons why people buy anything in the first place!

Day Six - Social Proof

Social Proof is such a MAJOR part of everyone’s life it simply cannot be ignored.

What is Social Proof? It’s when the opinion of others affect our own actions.

? ... A friend says you just gotta watch a particular series on Netflix … what do you do?

? ... You want to buy something and one item has 1000’s 5/5 reviews and exactly the same item from another seller has no reviews. Who would you buy from?

No matter how individual you think you are, the opinions of others will affect your actions. That’s a FACT. It's been that way since the dawn of time.

You MUST use Social Proof in your copywriting to get MAXIMUM results – it works!

Day Seven - Making Offers And Using Images

Offers are vital to the success of your ad, but they must make you money not cost you money.

It's quite incredible how many SME business run offers which will ultimately lead to a loss because they hope, fingers crossed, it will lead to an upsell or a "full-priced" job later.

AAARRRRGGGGGHHHHHHHHHHHH!

These sorts of "Fingers crossed" type tactics is what will cause your business to go bust. I made that mistake. I was a twit. And I went bust.

Instead of just "hoping for the best" we give you over 30 different offers you could use in your ad in your BONUS booklet called “Irresistible Offers!” which you can download from your course control panel at the end of this course and use straight away in your copywriting.

We will also talk in depth about your use of images in your ads. Using the right images are VITAL to break up long spells of text and confirm what you are saying in your ad, but, just like everything, you must use the right images at the right time, and they must help you build your ads credibility, not shatter it to bits.

We’ll show you how you can make the most of your images, and help you decide which images to use.

Day Eight - Content

On Day 8 we talk about a wide number of strategies to help you convince the prospect your ad is worth reading and acting upon. We will talk about credibility and a number of tips you can use to add credibility to your business. Well, would you buy from a business which you didn't deem credible?

We also talk about getting the reader involved in the ad and answering the questions which the prospect has in their mind.

Day Nine - Proofing Packaging Sending

So, you've written a jaw-dropping not mind-numbing ad.

Outstanding effort corporal!

But how do you know if it’s any good?

In Day 9 we look at what to do when you think your ad is all done because the chances are your ad isn't done at all! This is the finale of your ad and we detail the steps needed to ensure the ad kicks ass!

We will talk you through packaging, your call to action, how to test and measure your results and we'll also show you how to play the "so what" game.

Day Ten - Conclusion, Ad Review And The Bit At The Back

Today we put everything together and we give you a chance to put everything you have learned to the test, and you will be amazed at what you have learned!

It won't seem possible to you you have learned so much in such a short period of time, but as you work through Day 10 and we start to critique other businesses ads, all of a sudden you'll find yourself thinking ... "oh, I wouldn't have done that" or "that shouldn't be there" or even "where's the advertisers Call to Action?!"

This course will change the way you think about your business forever - guaranteed!

So, on Day 10 we'll ask you to ...

* Critique other peoples ads

* Look at common copywriting mistakes

* Ad reviews

* Examine an example sales letter

* Get lots of bonus content like print outs and reminders to put on your wall and we give you the checklist we use whenever we take on a new copywriting client too!

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

All our courses are covered by our 120 day money back guarantee so if you are not happy, for any reason, just go to our website shop and fill in the form and we will get your money back to you ASAP. Just like in our own businesses we only want totally thrilled customers who will come back to us time and again.

We know some people won’t take this course because they think we can’t help them because we don’t know their industry, but we don’t have to know your industry at all since the fundamentals of copywriting are the same, no matter what industry you’re in.

I don’t need to know anything about your industry, I just need to help you create a successful copywriting mindset which we do in this course. To get the most value from this course you only need to understand the copywriting principles we will go through in this course and adapt them to your business.

This course is for SME business owners who want to be able to write better sales copy. Those who want to learn to write words which mean business. This course is for those SME business owners who want to be able to create marketing gems which pull in plenty of their target market and turn those prospects into long-term customers.