The Crisis Response Manual for Leaders. AGENCY_CONSULTANT LICENSE.

LICENSE: Agency/Consultant License — Annual

This listing is for PR agencies, communications consultancies, and independent crisis consultants who wish to use The Crisis Response Manual for Leaders as a resource in client crisis preparedness engagements.

What's included:

• Unlimited internal use within your agency or consultancy
• The right to deploy the Manual as a reference resource in client crisis simulations, media training, and preparedness workshops
• A co-branded cover page bearing your agency name alongside the David Chard Crisis Advisory imprint
• One 60-minute virtual briefing with David Chard on the Manual's frameworks and their application in client work
• Annual renewal at $600

How it works:

After purchase, email david@engagingminds.biz with your agency name and billing contact. Your co-branded PDF will be delivered and your briefing scheduled within 48 hours.

Not permitted under this license:

• Resale of the Manual as a standalone product
• Distribution to clients as a transferable resource
• Sub-licensing to third parties
• Use beyond the annual license period without renewal

Annual renewal: $600. Contact david@engagingminds.biz

By completing your purchase you confirm that you have read and agree to the Agency/Consultant License terms included in the document. © 2026 EngagingMinds Worldwide, Inc.

When a crisis hits, the decisions you make in the first hour determine whether your organization leads the story or spends the next week trying to catch up with it.

For agencies and consultants, this Manual provides a rigorous, credentialed resource to deploy in client crisis preparedness work — built on 30 years of frontline experience across Asia-Pacific,Europe and North America, not academic research.

For more than 30 years, David Chard has worked as a frontline crisis consultant — advising senior leaders at Bayer, Procter & Gamble, MetLife, Standard Chartered, Mars, Novartis, Volvo, and more than fifteen other multinational corporations. Three of the six case studies in this Manual are drawn from engagements he led or participated in directly.

What this Manual covers:

Section 1 — What You're Dealing With

The Three-Way Distinction. The Two Crises Principle. Why most organizations fail.

Section 2 — Are You Ready? The Preparedness Audit

Six dimensions of crisis readiness. The Crisis Risk Register. Pre-crisis decisions.

Section 3 — The Crisis Team: Who Does What

Seven defined roles. Decision protocols. Crisis meeting agenda.

Section 4 — The Response: What To Do Right Now

The 10-Step Response Process. CAP Framework. Stakeholder communication. Social media.

Section 5 — Case Studies: What Worked, What Didn't

Six full case studies. Three from direct consulting experience. Pattern analysis.

Section 6 — After the Crisis: Recovery and Repair

Six-step recovery framework. Stakeholder repair. Structured debrief.

Appendices — Working Tools

Crisis Action Log. AI and Crisis Response guide. Message Maker™ worksheet.

This license is for:

• PR agencies advising clients on crisis communications and preparedness
• Communications consultancies offering crisis response services
• Independent crisis consultants building out their client toolkit
• Corporate training providers delivering crisis preparedness programs

Format: PDF, 127 pages — co-branded with your agency name

License: Agency/Consultant — annual, unlimited internal use plus client deployment rights

Delivery: Co-branded PDF and briefing scheduling within 48 hours of purchase

Renewal: $600 per year

Language: English