SEO With a Fake Moustache: Ebook Only
SEO has changed. The jargon has multiplied. The fundamentals haven't.
SEO With a Fake Moustache is a practical, no-nonsense guide to figuring out what your business actually needs from SEO, without needing to become an SEO specialist.
It walks you through the things that actually matter:
- How customers describe what they need
- How Google understands your business
- How AI search and answer tools understand you
- Whether your website is technically findable
- What customers actually see when they search
- How competitors are showing up
- Whether your website turns discovery into action
- What your organic activity is actually costing you
- Where the biggest opportunities are
- What to DO NOW, DO NEXT, INVESTIGATE or IGNORE
You’ll investigate 30+ potential opportunities across the audit, then decide which ones are actually worth pursuing.
No mystical SEO nonsense. No chasing every new acronym. No 97-point checklist you'll never finish.
Just a guided audit to help you understand what's happening, why it matters and what to do about it.
Perfect for: business owners, marketers and anyone responsible for a website who has ever thought, "I know we're supposed to be doing SEO, but what the hell does that actually mean for us?"
Includes:
Digital ebook / PDF