ALEXANDRA'S SECRETS FOR NEW ENTREPRENEURS Laser, Esthetics & Building Your Beauty Business From the Ground Up

Alexandra’s Secrets for New Entrepreneurs is my real-life guide to what I’ve learned while building Sirena Skin & Laser from the ground up.

I started Sirena without a huge clientele or a perfect business plan. I spent a year and a half building my clientele from home before moving into a suite, and along the way I learned A LOT about what it actually takes to get people through the door—and more importantly, get them to come back.

Inside, I’m sharing the things I wish someone had told me when I started: how I got people to know about Sirena, marketing myself in everyday life, doing strategic free work when I needed exposure and content, hosting an event that brought me new clients, creating an experience people remember, knowing my numbers, pricing, client retention, investing in the right things, and learning how to handle the slow days without immediately thinking something is wrong with your business.

I also talk about the laser side of Sirena and why truly learning your equipment and continuing your education is so important.

This isn’t a textbook and I’m definitely not claiming to have entrepreneurship completely figured out. These are my experiences building Sirena Skin & Laser, my mistakes, my wins, and the lessons I’m still learning along the way.

You’ll also get 3 worksheets to help you understand your business costs, get more people to know your name, and make smarter decisions before spending money on your business.

If you’re new to laser or esthetics and you’re sitting there thinking, “I got licensed…now what?” — I made this for you.

Welcome to Alexandra’s Secrets. 🧜‍♀️

Built from my experience creating Sirena Skin & Laser.