Love At First Sale

What's Inside:

Introduction
STAGE 1: Guiding Principles

• Innovation Through Naivety
• Sticking With The Basics
• The 80/20 Rule
• Making Friends
• Last But Not Least, Don’t Forget to Make Money

STAGE 2: Where To Start?

• Finding What You’re Good At
• Validating Ideas Without Breaking The Bank
• How To Break Down Your Goals And Not Be Overwhelmed
• Funding Your Business (And Why You Should Keep Investors as a Last Resort)

STAGE 3: Your First Sale

• Coming From Empathy
• Standing Your Ground
• Getting Paid To Learn
• You Made Your First Sale. Now What?

STAGE 4: Building My Team

• Find Your First Hire
• Finding What You’re NOT Good At
• Crafting The Business Around Your Team
• Being a Vulnerable and Transparent Leader

STAGE 5: Day-To-Day

• Projections, Projections, Projections
• Become the Next Facebook? Or the Next Basecamp?
• Competitors, and Why You Should Focus On Yourself

STAGE 6: What’s Next?

• Marketing Your Company
• Marketing Yourself
• Building Tech Around Your Business
• Building New Product Lines and Expanding Into New Markets

STAGE 7: Just Have Fun

• Happy Boss, Happy Business
• Burnout vs. Burn-up
• Work Is Not Everything
• This Is Only The Beginning

Acknowledgments
Bonus Stuff

About The Author

👋 Hi, I’m Gerald!
💻 CEO of Eight Media
📖 Author of Love at First Sale
🇵🇭 SMB Advocate from the Philippines

👨‍💻 I bring my team together as the CEO of Eight Media, ensuring we have the best strategy in creating awareness and generating leads for small businesses and startups through digital marketing.

☕️ I’ve had over six years of experience doing digital and content marketing for local and international brands.

✍️ I’m also the author of Love at First Sale, a book centered around the Eight Media story and my learnings from growing a 7-figure company without investors, spending a cent on marketing, or looking at the competition.

💪 I believe in the power of storytelling as a way for small businesses and startups to scale their impact and create more value for their customers.

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