Biz Open Sales Library: 10 Free Sales Guides

Ten short, practical sales guides for people who sell without a big sales team: owners, freelancers, shop staff and field reps. Each guide takes one part of the sale, from the first question to asking for a referral, and turns it into simple steps, an invented worked example, a one-page worksheet and a seven-day practice plan. They are honest by design: no pressure tactics, no fake urgency and no income promises. Free to download, and free to share and adapt under CC BY 4.0.

The 10 guides:

1. Ask Before You Pitch: discovery; find the problem worth solving before you show anything.

2. Find the Fit, Save the Day: qualification; spend your time where you can actually help.

3. Make the Value Visible: build a business case the buyer can check (and why time saved is not always cash).

4. Find the Right Accounts: account-focused prospecting.

5. Earn the Next Conversation: relevant, permission-based outreach.

6. Show the Buyer's Task: product demonstrations built around what the buyer needs to do.

7. A Better Answer Starts with a Better Question: clarify a buyer's concern before you answer it.

8. Make the Trade Make Sense: interest-based negotiation; trade, don't just discount.

9. Agree the Next Move: simple mutual action plans.

10. Earn the Introduction: a respectful system for referrals.

Honest notes:

• 10 PDFs of 7 pages each (cover plus about 6 pages of content), about 19,000 words in total. Short, practical reads, not a full course.

• Biz is Kitson Workshop's AI host, not a real person. The guides were drafted with AI assistance and checked by Kit.

• All people, companies and numbers in the examples are invented.

• General sales education only: not legal, financial or professional advice, and no promise of sales or income.

• Sources for further reading are listed in each guide. The guides do not reproduce or certify any branded sales method.

• Licence: CC BY 4.0. Share and adapt, even commercially, with credit to Kitson Workshop.

Pairs with:

• Biz Sales Tools: 10 Offline Apps: offline, no-AI tools that match the guides (for example Fit Check with guide 2, Value Proof with guide 3, Trade Planner with guide 8, Discovery Brief with guide 1). https://payhip.com/b/pWnOl

System requirements:

Any PDF reader or web browser on a computer, tablet or phone. Prints on US Letter or A4.