The Character & Product Consistency Workbook

Stop losing the face. Stop losing the product. Character drift and product drift are the #1 killers of AI commercial work — the rejected shot, the series that falls apart in episode three, the client who stops trusting AI output. The Character & Product Consistency Workbook gives you the director's system: reference locking, seed discipline, and the per-shot continuity pass — the paperwork discipline of a live set, rebuilt for generative production. Inside: the three pillars (reference locking, seed discipline, the continuity pass); five fill-in worksheets with blank copies for real productions (Character Lock Sheet, Product Reference Log, Per-Shot Continuity Checklist, Reference Image System, Seed Tracker); three fully worked examples on real briefs (a skincare brand ambassador, a sneaker commercial, a six-part virtual spokesperson series). 72 pages. No padding, no theory without application — a working notebook for people who ship client work. By Raghavendra Iyer, Founder & Creative Director of Double Shot Film Studio (Chennai), 22 years in advertising film, and founder of AINewZ. For the creators, by a creator.