How Did We Get Here

Brian O. Underhill examines the evolution of executive coaching from being reserved for "flailing" executives to becoming a mainstream "fixture" in organizations. The COVID-19 pandemic did not halt coaching but "supercharged it," proving its essential role for leaders navigating unprecedented uncertainty. Coaching is defined as a future-focused, developmental modality distinct from therapy or consulting. Its effectiveness stems from being strategic, sticky, supportive, and sustainable, delivering measurable ROI and fostering lasting shifts in behaviour and mindset. Executives primarily seek coaching for mastering "soft" skills, specifically focusing on Influencing Others, Executive Presence, Communication Skills, Fostering Effective Teams, and Relationships and Networking.