Launch PR Outreach Tracker — Digital Product PR & Media List

PR without the monthly SaaS. Track journalists, pitches, follow-ups, reply rate, and campaign spend in one spreadsheet—pay-as-you-go launch outreach.

What you get:

• START HERE setup guide, color legend, and license

• DASHBOARD with open pitches, reply rate, published count, follow-ups due, spend total, cost per hit, and status chart

• TARGETS media list (50 rows)

• PITCHES log (50 rows)

• FOLLOW-UPS cadence log (50 rows)

• SPEND LOG with totals (30 rows)

• SAMPLE DATA fictional campaign

Built for digital product PR, media list building, pitch tracking, and launch PR planning for digital products and small businesses.