Lelo Legacy — Paid Performance Ads

Running ads is easy, but running ads that stay profitable against your actual product margins is the hard part. Most media buyers optimize for vanity metrics like clicks and impressions, while your cost per acquisition quietly climbs past what your business can sustain.

Lelo Legacy manages Meta and Google Ads with a strict direct-response mindset. We build scalable creative, test targeted audiences, and anchor messaging to compelling value propositions—optimizing strictly toward Customer Acquisition Cost (CAC) against Lifetime Value (LTV).

What’s Included in This Service:

• Meta & Google Ads Management: Full day-to-day management across both platforms, including campaign builds, budget pacing, and continuous optimization.
• Scalable Creative Direction & Testing: A structured, high-converting creative pipeline that gets continually refreshed to prevent ad fatigue as spend scales.
• Audience Research & Testing Frameworks: Systematic testing across targeting angles to locate where your best customers actually buy, eliminating guesswork.
• Unit Economics Optimization: Every campaign decision is anchored to unit economics, ensuring spend only scales where it drives profitable growth.

Who This Is For:

E-commerce brands that know their profit margins and are ready to acquire customers at scale—backed by disciplined paid media management built around unit economics rather than vanity clicks.

Investment & Pricing:

• Growth Retainer Track: Included as part of the full R14,000/month Growth Retainer (or available via modular campaign tracks starting from R5,500).