Free Download: Unlock Gen X DIY Branding & Marketing Money-Making Tools

Explore the often-overlooked key to business success: understanding your target market. Our DIY branding and marketing guide helps Gen X entrepreneurs take their ventures to the next level!

Yet, this is almost impossible when you’re targeting the wrong people altogether. And that’s why your established business is at a standstill.

In the beginning, we all had visions of the people we planned to target with our new ventures. But, over time, we realized, they just weren’t buying our products and services the way we’d expected.

Gen X: Your DIY Branding Solutions Aren’t the Problem

Does that mean our solutions are trash? Of course not! Generation X does not produce such things!

Maybe… Just maybe… Your idea of targeting “all Black women in the US between the ages of 18-62” is just unrealistic five years into your venture.

Maybe it’s time to narrow that down much, much more, so you can target people you can actually make connections with and essentially, solve their problems with your solutions.

This free guide focuses on helping established Gen X website owners struggling with lackluster sales identify their ideal target audiences based on authenticity. Inspired by Dr. Stephen Covey’s The 7 Habits of Highly Effective People, we show you how to target prime consumers based on psychographics vs demographics.

Gen X DIY Branding & Marketing: Psychographics vs Demographics

Because, let’s face it, in 2024, it takes much more than age, race and location to get consumers to click on your BUY NOW button. Today’s consumers buy from brands they trust.

And that means being you and using that to create your own digital community of followers. Those are the people who will buy from you!

That’s the idea of psychographics vs demographics for Gen X business owners in 2024!!!

Our course shows you how to tap into that. This eBook is an introduction to that course!