Second Hand Thrift Brand

Second Hand Thrift is a nostalgic, feel-good brand rooted in meaning, movement, and reuse. At the heart of the brand is a hand-formed peace sign. An iconic symbol of “peacing out” and letting go. It represents saying goodbye to the old way of consuming while welcoming a more thoughtful, secondhand lifestyle.

The logo carries a clever double meaning: the raised two fingers symbolize second hand, both the act of reuse and the passing of time. It’s a visual nod to sustainability, individuality, and the stories that live on through pre-loved items. Every piece has lived before, and every goodbye makes room for something new.

With retro colors and a nostalgic spirit, Second Hand Thrift blends vintage charm with modern intention. It celebrates thrifting as an act of self-expression, conscious choice, and quiet rebellion against fast fashion. This brand is for those who find beauty in what’s been worn, loved, and rediscovered.

Second Hand Thrift isn’t just a logo, it’s a statement: peace out to waste, hello to meaning, style, and second chances.

This branding package includes:

• 7 Branded Logos*
• 5 Submark Logos*
• Color Palette*
• 2 Repeat Patterns*
• 1 Social Profile*
• 5 Social Covers*
• 1 Hang Tag*
• 1 Business Card*
• Brand Board PDF
• 2 Week Timeline
• 1 Sticker Design
• 15% Discount on Any Additional Branding Assets

*Items can be customized with text and coloring. Two revision rounds are included.

Ready for SECOND HAND THRIFT?

Investment: $1200

• This brand is only sold once.
• If you have questions before purchasing, click here.
• This brand is open for payment installments.
• The two-week design timeline begins once branding is paid in full.
• All payments are final.
• If you choose to purchase this item, you will receive a message at the email address provided with further instructions on beginning your branding project.