HAVE A GO! at Using AI to Get Your Business Discovered on Social Media | Business Edition

Are potential customers searching for products or services like yours but finding other businesses instead?

Social media isn't just somewhere to post photographs, videos and promotions. It's also somewhere people search for businesses, compare services, research products and look for solutions to everyday problems.

But how do you make it easier for those potential customers to discover your business?

HAVE A GO! at Using AI to Get Your Business Discovered on Social Media, Business Edition is a practical, beginner-friendly guide showing you how artificial intelligence (AI) can help you understand what potential customers are searching for, investigate opportunities and improve your business's visibility.

Written in straightforward, everyday language, this guide is designed for small business owners, sole traders and self-employed people who want practical guidance without complicated marketing terminology.

What You'll Learn

• Understand how customers discover businesses: Explore how social media searches and recommendations can introduce your business to new people.
• Find out what potential customers search for: Use AI to investigate the words, questions and phrases people might use when looking for your products or services.
• Understand buying intentions: Learn the difference between people researching a problem, comparing options and looking for a business.
• Identify opportunities your competitors may be missing: Research existing search results and discover questions that aren't being answered clearly.
• Improve local business discovery: Investigate searches connected to your town, city or service area.
• Reach customers beyond your local area: Explore search opportunities for businesses selling nationally or internationally.
• Explore TikTok, Instagram, Facebook, Pinterest and YouTube: Follow practical exercises to investigate how potential customers discover businesses on each platform.
• Understand where enquiries come from: Learn how to record website visits, enquiries and other useful business results.
• Use AI to understand your results: Investigate what's working, what isn't and where improvements may be possible.
• Follow a 30-day programme: Work through manageable activities to develop your understanding of business discoverability.

What's Included?

✓ Beginner-friendly explanations with no technical knowledge required.

✓ Practical, step-by-step exercises and real-world business examples.

✓ Ready-to-use AI prompts you can copy and adapt.

✓ Research guidance for five popular social media platforms.

✓ A business discoverability research worksheet.

✓ A structured 30-day action programme.

✓ A downloadable PDF you can read at your own pace.

Who Is This Guide For?

Ideal for:

• Small business owners and independent retailers.
• Sole traders and self-employed professionals.
• Local service providers and tradespeople.
• Online sellers and digital product creators.
• Anyone responsible for helping a small business get discovered online.

No previous AI experience or specialist marketing knowledge is required.

Unlike general social media marketing guides, this edition concentrates specifically on helping potential customers find your business, rather than simply creating more posts.

You don't need expensive software or paid advertising to get started.

While no guide can guarantee more views, enquiries or sales, this one will help you investigate opportunities, understand your audience and make better-informed decisions about your business's social media visibility.

Your next customer could be searching for what you offer. Learn how to make your business easier to discover.

You don't need to be a marketing expert. You just have to HAVE A GO!

Digital PDF Download | Business Edition | Beginner Friendly