Discover Your Brand Values

Your values are at the core of all you do.

Share your beliefs out loud and drawn the right people to you, effortlessly.

Your values are at the heart of all you do.

"Many companies claim they have core values, but typically what they're referring to are generic beliefs: having integrity, making a profit, responding to customers and so on. These values only have meaning when they're defined in terms of how people behave and are ranked to set priorities." -Ken Blanchard

Your core values are literally at the heart of all you do. They help you live in alignment with yourself and with your ideal customers. You can't afford to get this part wrong. Luckily, help is here.

Here's What You'll Learn

A Peek Inside:

How core values help shape your brand
Why they matters so much
4 powerful exercises to help you zero in on your own, unique core values
Core Value frameworks to help you craft your own statements, the right way.
Strength assessment to make sure it's going to stand the test of time.
How to put them to work and help you flawlessly attract like-minded buyers.
And so much more

What's Included

24 course modules
a beautiful 30+ page fillable PDF workbook
tips and formulas to help you craft your own unique values
printable worksheets
25+ years of brand strategy insights

Choose a pricing plan

BUY NOW

$97

Course curriculum

1

Introduction
- About This Course
- What to Expect
- Course Workbook + Worksheets
2

Brand Strategy
- Introduction To Brand Strategy
- Your Brand Core
- Your Brand Core Statements
- The Crucial Role Of Strategy
3

Your Brand's Core Values
- Mission vs. Values
- Values, Defined
- Myths About Values
- What Values Feel Like
- The Best Quotes On Values You've Probably Never Read
- Real-Life Core Value Statements
- Brand Archetype Sample Brand Value Statements
- Brand Values Summary
4

Developing Your Brand Values
- Values Exercise No. 01 | I Believe
- How To Eliminate Overthinking + Other Common Pitfalls
- Values Exercise No. 02a | Choosing Your Bucket(s)
- Values Exercise No. 02b | Filling Your Buckets
- Values Exercise No. 03 | The Distillation Process
- Brand Value Statement Frameworks
- Do Your Brand Values Pass the Test? Check them here.
- Exercise No. 04 | Live Your Values Out Loud
- In Closing