This course takes learners behind the scenes of retail management—from choosing and presenting products, managing inventory and distribution, and understanding customer behavior to developing marketing and promotional strategies. It connects these essential functions so learners can see how a retail business moves from product selection to customer experience and ultimately to business growth.

Whether you are preparing for a career in retail, managing a small business, building an online store, or simply want to understand how successful retailers operate, this course offers practical knowledge that can be applied to real-world retail situations.

What you will explore: Merchandising • Distribution • Marketing • Consumer Behavior • Pricing • Promotion • Inventory • Retail Strategy • E-commerce and Digital Retail.