Elevating Your Venue Styling Business
This set of 5 tutorials will help you elevate your Venue Styling Business.
We start with 10 ways to grow your Venue Styling Business, drawing on the experiences of our own 30 year journey plus that of our industry colleagues. Detailed tutorials follow to help you sell more successfully as well as exhibit effectively at shows, fayres and exhibitions. We cover taking on your first members of staff and, finally, we introduce you to the idiosyncracies which make the events industry so unique.
Containing nearly 3 hours of training, it is designed to take your business to the next level.
Course Content
This course contains 5 tutorials.
- Growing your Venue Styling Business (32:19)
- How to sell within the Events industry (24:32)
- How to exhibit at a show or fayre (1:01:42)
- Finding staff (incl staff agencies factsheet) (20:05)
- Understanding Event idiosyncracies (34:31)
Tutorial 1
"Growing your Venue Styling business" introduces you to 10 different ways you can grow your business. Drawing on our own experiences, and those of our industry colleagues, we encourage you to think creatively so you can expand your offering.
We cover:
- Getting visible & finding your first clients
- How repeat clients can grow your business
- Spotting gaps in the market
- Diversifying & Elevating your offering
- Investing & reinvesting
- Knowing when (and how) to raise your prices
- Getting into the luxury market
- The importance of learning, adapting & using the right tools
Tutorial 2
In "How To Sell Within The Events Industry" we cover sales techniques specific to selling within an environment which is often fuelled with emotion and where clients always have high expectations. Contents include:
- The art of selling effectively
- Talking about prices
- Selling the benefits
- Valuing your time and money
- Using tools
Tutorial 3
"How To Exhibit At A Show Or Fayre" covers:
- How to get results from your exhibit
- Design & presentation of your exhibition space
- Sales techniques to use
- Getting the admin right
Tutorial 4
"Finding Staff" introduces how and where to find your first members of staff, as well as important considerations. We cover:
- Where to look
- Agencies
- Communities/networking
- Contractual considerations, insurance, health & safety, tax & training
Tutorial 5
"Event Idiosyncracies" introduces what makes the Events industry so unique. We cover:
- How events work
- Logistics
- Project dependencies
- Health & Safety
- The importance of team work
- Operations
- Commissions