Social Media Starter Pack

Social media caption templates and a posting calendar for the local business owner who knows they should post, opens the app, stares at the blank box, and closes it again. This pack ends the blank box: 30 ready-to-adapt caption templates grouped by job — introduce the business, services in plain words, show the work, tips, reviews and trust, offers and booking, community, seasonal — a four-week posting calendar that says what to post and when, and a plain-language quick-start guide that assumes you've never done any of this. Every bracket is a fill-in: your town, your service, your phone number — written to sound like a person, not a billboard..

What's inside

• 30 caption templates, grouped by job: introduce the business (3) · services in plain words (3) · show the work (3) · tips & how-to (3) · reviews & trust (4) · offers & booking (4) · community & local (3) · seasonal (7). Every bracket is a fill-in — your town, your service, your phone number — and each one is written to sound like a person, not a billboard

• Quick-Start Guide (PDF + HTML) — a 15-minute setup on one platform, phone-photo basics (the before/after trick that always works), hashtags explained in plain language, and the honest rules: never invent a review, never promise what you wouldn't put in writing, never buy followers

• 4-Week Posting Calendar (Excel) — three posts a week laid out day by day, each matched to a caption number, with room for your notes and a done column. Finish four weeks, run it again with fresh photos — that rhythm is the whole system

• Caption Index (Excel) — all 30 captions mapped by number and purpose, so the calendar and guide always agree

Format

PDF for reading and printing, HTML of the same guide for copy-pasting captions straight into your posts, and an Excel calendar. No software to install, no account with us, no subscription.

Who it's for

One-location local businesses — services, trades, shops, cafés — posting for themselves in the time they actually have. It is not an agency service, an ads course, or a growth-hacking system.

The honest part

Templates save you the blank screen, not the work — and no template can promise customers, reach, or revenue, so this one doesn't. What it gives you is words that sound like your business and a rhythm you can actually keep. The reviews captions are built for real customer words shared with permission, and the guide is blunt about why that matters.

License

Use it for one business (yours, or one client's if you manage social media for others). Don't resell, redistribute, or give away the files themselves — every post you publish with them is entirely yours.

Support

From The Agency Universe, a digital studio in Grand Rapids, Michigan. Message us through Payhip — first reply within one business day. If a file won't open or doesn't match the guide, we fix or replace it free.