Discover Your Brand Purpose
Your brand starts with you.
Your brand strategy starts with purpose.
Purpose-driven brands are powerful because they stand for something.
People feel something when they understand your 'why'. Brand purpose helps people inside and outside the business understand exactly what the business is trying to achieve with their work. Above all, your brand purpose has to be sincere and authentic. It's your why and you need to feel it down to your soul. Customers need to believe in what your doing and somehow feel aligned with your purpose. Brand purpose is important. It can be the deciding factor in whether or not someone chooses you over a competitor.
Why does your brand exist?
That's the fundamental question of purpose. This course will help you answer that definitively, once and for all.
Here's What You'll Learn
Here's what's included:
- How purpose helps shape your brand
- Why it matters so much
- 4 powerful purpose exercises to help you zero in on your own, unique purpose
- Purpose frameworks to help you craft your own statement, the right way.
- Strength assessment to make sure it's going to stand the test of time.
- And so much more
What people are saying
This isn't the usual find-your-why, figure out your Ideal Customer, pick out some colors type of thing. The questions were unusual, insightful, and specific instead of broad. It allowed exploration into one's fundamental thought patterns and perspectives that branding courses (and books) never touch.
Each lesson is specific and requires thought; no broad platitudes or generalized concepts in here. I really liked the maturity level of the course, the entirety devoted to "Why?" and its implications. It's written simply, the full impact is profound.
If you prefer substance over flash, THIS is how you've been wanting to develop your brand.
— Toni C.
What's Included
- 26 course modules
- a beautiful 30+ page fillable PDF workbook
- printable worksheets
- 25+ years of brand strategy insights
Course curriculum
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1Introduction
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2Brand Strategy
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3Your Brand Purpose
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4Developing Your Purpose Statement
