COMPLIMENTARY Module 1. The First Seven Things

Every coach begins with a question that sounds deceptively simple: Who am I here to serve, and what am I really building? Clarity on these points separates a casual helper from a professional with purpose. When you define who you serve, who you are becoming, and the unique story that shapes your message, your work stops being accidental—it becomes intentional.

Personal development coaching is about alignment between your experiences, and values, and the people who need what you have learned. As you explore your style, your “why,” and your niche, you begin to recognise that authenticity is the foundation of trust.



Clients are not seeking perfection; they are seeking truth expressed through lived experience.

This section will guide you through defining your audience, your evolution, your signature approach, and your mission. By the end, you will have language that communicates both purpose and professionalism—words that attract the right people, describe who you are becoming, and anchor your coaching identity in clarity and conviction.