How Social Intrapreneurs Get Heard
Corporate social entrepreneurship initiatives, usually the work of intrapreneurs (entrepreneurial executives within the corporation) keen to solve social problems, have important macro- and microeconomic implications. They create value for people who are not current stakeholders – and they create opportunities to innovate and diversify. There are, however, barriers to their development. A model that counters the conventional logic of the organization and puts financial sustainability before growth could be the solution.