Dealer GEO Kit — Get Found by AI Assistants
When a buyer asks an AI assistant for car dealer recommendations — are you on the list?
AI tools like ChatGPT, Google, Perplexity, and Siri build shortlists of 3–5 local dealers. Those names come from structured data on your website, your Google Business Profile, your reviews, and citations from trusted sources. If your dealership isn't structured the way those tools expect, you're invisible — even if you've been in your market for decades.
This kit fixes that. 90 days. No agency. No developer required.
What's included:
- AutoDealer Schema (JSON-LD) — the primary schema type AI crawlers use to identify car dealerships. Includes hours, geo coordinates, service radius, aggregateRating, and sameAs links. Full installation instructions included.
- AutomotiveBusiness Schema — install on your Services or About page to describe your offer catalog: vehicle sales, financing, trade-ins, and service
- Vehicle Schema — install on individual VDP pages. Tells AI assistants exactly what vehicles you have, at what price, from which seller. One of the highest-leverage GEO actions for a dealer.
- FAQPage Schema — install on every FAQ page you publish. Turns your answers into AI-citable content.
- Organization Schema — reinforces your brand identity and sameAs link network across Google, Facebook, Cars.com, CarGurus, and AutoTrader
- 25 Dealer FAQ Questions with Full Answers — across 5 buyer intent categories: inventory, pricing, financing, process, and AI visibility. Each question becomes a page on your site that AI assistants can read, quote, and recommend. Includes a page template and publication checklist.
- Review Flywheel — email and SMS review request templates plus 5 dealer-specific reply scripts: glowing reviews, vague positives, mixed feedback, complaints, and financing-mention reviews. Reviews are a primary trust signal for AI recommendations.
- Outreach Kit — 3 full pitch emails (local media, podcast/YouTube, association/partner) plus an outreach targets CSV with 10 automotive-specific source types
- 90-Day KPI Sheet — 9 weekly metrics with benchmark targets and 30/60/90 checkpoints so you know what progress looks like
- UTM Planner — 6 dealer-specific campaign rows including AI assistant referral source tracking
- Assistant Referral Form Snippet — add "AI assistant" as a lead source option on your contact form to start measuring AI-driven traffic
- 00_START_HERE.md — 4-step implementation sequence with "what good looks like" milestones at each phase
What you're targeting at 90 days:
- AI assistant mentions appearing in your lead source data
- Google Business Profile actions trending up vs. baseline
- 10+ FAQ pages live with FAQPage schema installed
- 2–4 new reviews per month
- 3–5 new external citations from automotive sources
- Zero schema validation errors
Works for any dealer type - Franchise or independent. Single rooftop or multi-location. Imports, trucks, family SUVs, BHPH.
Where this fits in the dealer stack:
GEO gets you named. The rest of the stack converts what GEO brings in.
- Dealer GEO Kit - Get found by AI assistants ← with this kit
- Dealer Digital Ad Kit ($49) - Run ads that convert browsers to leads
- Dealer AI Prompt Pack ($49) - Operate the floor faster once leads arrive
- Dealer AI Lead Response Kit ($99) - Respond to every lead in under 60 seconds
License - Single-business internal use. Unlimited implementation within your dealership. No resale or redistribution of source files.