Startup Unit Economics & Pricing Model (Excel) — CAC, LTV, Break-Even & Scenarios

Does your pricing actually make money? Find out in five minutes.

Plug your numbers into one tab and this model instantly shows the metrics that decide whether a business works: contribution margin, CAC, LTV, the all-important LTV:CAC ratio, CAC payback, and your monthly break-even. A built-in scenario view shows how profit responds when sales come in below or above plan.

What's inside:

• A single Inputs tab you edit — the only tab you touch
• A live Results dashboard with all your key metrics and an automatic health check on your LTV:CAC
• A Scenarios tab showing profit at conservative, base, and optimistic volumes, with a built-in chart
• A plain-English guide to every metric, right inside the file

No setup, no broken formulas. Works in Excel 2016+, Microsoft 365, and Google Sheets.

Who it's for: founders, indie hackers, side-hustlers, and small-business owners pricing a product or preparing for investors who want clean unit economics without building a model from scratch.

This is a planning tool, not financial advice.

ALL SALES FINAL