Behind Your Brand - Transforming Your Life Through The Power of Etiquette and Protocol

BEHIND YOUR BRAND - TRANSFORMING YOUR LIFE THROUGH THE POWER OF ETIQUETTE AND PROTOCOL 

Author: Julie Lamberg-Burnet

A style inspiration wrapped around the art of modern etiquette, Behind Your Brand is a strategic guide for anyone ready to realise their potential with confidence and poise. Blending real-world experiences with actionable insights, Julie draws on her rich background to empower readers at every stage – from students to new professionals and seasoned executives. With elegance and authenticity, she breaks down the essentials of modern etiquette, personal branding and the soft skills that open doors and elevate careers.

Behind Your Brand shares Julie’s journey and the valuable lessons  she’s learnt along the way. This is not just a book about appearances – it’s a powerful toolkit for building credibility, navigating social and professional spaces with ease, and making a lasting impact. If you’re ready to refine your presence and rise to the next level. 

JULIE LAMBERG-BURNET is the founder and CEO of the Sydney School of Protocol, and a pioneer in the fields of personal brand development, modern etiquette and professional presence. With formal training from the prestigious Protocol School of Washington® and over two decades of experience in branding and personal transformation, Julie is widely recognised as a leading authority on corporate etiquette and international protocol. 

Her expertise is regularly sought after by both national and international media, with features in Daily Mail UK, The Sydney Morning Herald, The Age, The Daily Telegraph, The Australiana and SBS Australia. She has appeared on major television programs including The Daily Edition and Sunrise on the Seven Network. 

Julie’s early commercial experience combined with her Australasian base and global consulting work with top-tier commercial and luxury businesses offer a unique perspective on building powerful personal brands. She is passionate about helping individuals present themselves with authenticity, confidence and impact. 

If you’re ready to refine your presence and rise to the next level, Behind Your Brand is your essential Australasian reference guide.