moneymaking with google ads

Google Ads Introduction

Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google, where advertisers can create ads to promote their products and services on Google Search, YouTube, and other websites that are part of the Google Display Network.

Here’s an overview of the key components and features of Google Ads:

1. Types of Google Ads Campaigns

• Search Ads: These are text-based ads that appear on Google search engine results pages (SERPs). When users search for specific keywords, the ads related to those keywords appear at the top or bottom of the search results.
• Display Ads: These are image or video ads that appear on websites within the Google Display Network. These ads reach users while they’re browsing the web.
• Video Ads: Typically shown on YouTube, these are short video ads that play before, during, or after video content.
• Shopping Ads: These ads showcase products in a visual format with product details such as price and store. They appear on Google’s Shopping platform and search results.
• App Promotion Ads: These are designed to drive app downloads and in-app activity by promoting apps across Google properties like Search, YouTube, Google Play, and more.
• Performance Max: This is a newer campaign type that allows advertisers to run ads across all of Google's inventory (Search, Display, YouTube, etc.) in one campaign.

2. Ad Auction and Quality Score

• Ad Auction: Every time a user searches for something, Google runs an auction to determine which ads will appear and in what order. Advertisers bid on keywords, but the highest bid doesn’t always win. Instead,
• Quality Score: Google assigns a Quality Score to ads based on their relevance to the search query, the expected click-through rate (CTR),

3. Keyword Targeting

• Keywords are the foundation of search ads. Advertisers select specific keywords that are relevant to their business, and Google matches these keywords with user search queries.
• Keyword match types (broad match, phrase match, exact match) allow advertisers to control how closely a user's search term must match the selected keywords for the ad to appear.

4. Bidding Strategies

Google Ads offers various bidding strategies, such as:.....................................................read more