The SONIC Release Roadmap

The Sonic Release Roadmap is a 44-page, step-by-step system built backward from your release date so you always know what to do, when to do it, and how far ahead you should be — without everything piling up at the last minute. It’s structured so you’re never doing everything at once — each phase only shows you what actually matters at that point in the process.

It walks you through:

• finishing the song + foundations (credits, split sheets, files, outreach lists)

• defining your visual world so each release aligns with your artist brand

• building a content strategy with a clear emotional hook + release narrative

• planning shoots (DIY or hiring a photographer — with guidance on how to find one)

• business + distribution setup (PROs, distributor, pre-save links, uploads)

• editing and batching content before release week

• optimizing Spotify, Apple Music, Instagram, TikTok, and YouTube profiles

It also includes:

• a timeline at a glance (8 weeks out → release → post-release)

• posting frequency suggestions for each campaign phase

• plug-and-play prompts

• templates for a split sheet, content calendar, and outreach list

• a vocab + additional support section so nothing feels confusing or gatekept

The goal is to make your next release feel clear, intentional, and doable — and to give you a system you can reuse for every release after this.