Fashion and Film: Moving Images and Consumer Behavior (Springer Series in Fashion Business)
This book provides an exploration of the various aspects of motion pictures in fashion retail stores and fashion companies in stores or online. Moving images are increasingly being used in numbers and appropriate for consumers. Films in various forms can be used by fashion companies in traditional media such as cinema or television and in modern forms such as social media or motion pictures in major street stores.
The book offers a data-oriented analysis of the latest technologies with some future expectations. Additional areas of fashion coverage are covered in motion pictures, such as "fashion company identity films" or "fashion and music videos" for a more complete analysis from a consumer-influenced perspective.