How Clients Find Lawyers in the Age of AI

How Clients Find Lawyers in the Age of AI — by Jenny Godfrey.

The way clients search for legal services is changing fast — and most law firms aren't keeping up. In this timely and practical presentation, marketing specialist Jenny Godfrey unpacks how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how potential clients find lawyers, and what your firm needs to do about it right now.

🎓 Earn 1 CPD Point — This presentation is eligible for 1 Continuing Professional Development (CPD) point.

What you'll learn:

⚠️ The risks of doing nothing - Understand the four real consequences of ignoring AI search: losing market share, diminished brand visibility, falling behind competitors, and inefficient marketing spend.

🤖 AI vs. Google - How AI search engines compare to traditional Google search on accuracy, trustworthiness, and transparency - and what that means for how your firm needs to show up online.

📈 What you gain by getting this right - Expand your market reach, seize a competitive advantage, strengthen brand authority, and adapt to evolving search landscapes before your competitors do.

🔍 The big questions answered - Is Google Search dying? How do clients actually use AI tools to find lawyers? And how do you make sure your firm gets recommended?

🛡️ How to future-proof your firm - Practical strategies to build your domain authority and position your practice to be found - by both traditional and AI-powered search.

Whether you're just starting to think about AI or already exploring what it means for your marketing, this presentation gives you the knowledge to act with confidence.

Perfect for: Law firm principals, practice managers, and legal marketing professionals who want to stay ahead of the AI curve and ensure their firm remains visible to the clients who need them most.