Business Models for Dummies
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Business Models for Dummies
INTRODUCTION
I’ve enjoyed the privilege of working with hundreds of business leaders,
from both big and small companies, on an intimate level. These business
leaders have shared their hopes and dreams, successes and failures, and the
inner workings of their businesses with me.
Through the course of these interactions I came to discover there wasn’t
necessarily a correlation between education, intelligence, or hard work and
success of the businesses. I found many successful business owners who
were quite lazy. I found high school dropouts who created highly successful
businesses. I also found intelligent, well-educated, and hard-working business
leaders who failed to translate these qualities into business success.
I asked myself, “If these traits aren’t the foundation of business success, what
is?” The answer is the business model. Education, intelligence, and hard
work are all applied to a business model. Applying these qualities to a weak
or failing business model is like throwing good money after bad in the stock
market.
After the realization that the strength of the business model is at the core of
a business’s success, I began to focus on this vital area. After years spent col-
lecting real-world case studies, I created both a business model framework
and a business model evaluation tool. I share both of these items with you in
this book.
By the end of this book, I hope you’ll agree that I have demonstrated the
importance of your business model as well as provided you with the neces-
sary tools to create and innovate the best business model possible.
INTRODUCTION
I’ve enjoyed the privilege of working with hundreds of business leaders,
from both big and small companies, on an intimate level. These business
leaders have shared their hopes and dreams, successes and failures, and the
inner workings of their businesses with me.
Through the course of these interactions I came to discover there wasn’t
necessarily a correlation between education, intelligence, or hard work and
success of the businesses. I found many successful business owners who
were quite lazy. I found high school dropouts who created highly successful
businesses. I also found intelligent, well-educated, and hard-working business
leaders who failed to translate these qualities into business success.
I asked myself, “If these traits aren’t the foundation of business success, what
is?” The answer is the business model. Education, intelligence, and hard
work are all applied to a business model. Applying these qualities to a weak
or failing business model is like throwing good money after bad in the stock
market.
After the realization that the strength of the business model is at the core of
a business’s success, I began to focus on this vital area. After years spent col-
lecting real-world case studies, I created both a business model framework
and a business model evaluation tool. I share both of these items with you in
this book.
By the end of this book, I hope you’ll agree that I have demonstrated the
importance of your business model as well as provided you with the neces-
sary tools to create and innovate the best business model possible.
