Stop Random Marketing: A Decision Workbook for Business Owners

STOP Random Marketing

A Decision Workbook for Business Owners

Before you spend another dollar on marketing, get clear on what it needs to accomplish.

You have plenty of marketing options. Social media, advertising, email, a new website. But how do you decide which ones deserve your time and money—and whether more marketing will solve the problem you’re facing?

STOP Random Marketing helps you work through those decisions. Created by marketing strategist and former business owner Dr. Jan Southern, this practical workbook guides you from “What should I do about my marketing?” to a clearer understanding of your business goals, your customers and your next steps.

Through straightforward explanations, examples and guided exercises, you will explore:

• What you actually want to change in your business.
• Why the right customers should choose you—and how to make that reason meaningful.
• Which customers are worth attracting.
• What helps those customers move toward a decision.
• What job your marketing needs to perform.
• Which activities deserve your time, money and attention.
• What evidence will help you decide whether to continue, change or stop.

You’ll bring your answers together into seven connected decisions that give your marketing a clear direction. Along the way, you’ll also examine whether sales follow-up, capacity or the customer experience needs attention before you generate more demand.

This workbook is for business owners who want to make thoughtful marketing choices, evaluate recommendations with greater confidence and give their team or agency clearer guidance.

Your purchase includes:

• A 58-page downloadable, fillable PDF workbook.
• Expanded worksheets for your final decisions, resources and supporting notes.
• A companion AI prompt you can optionally use to turn your completed answers into a draft marketing plan for your review.

Purchase once, download and work at your own pace. After checkout, you’ll receive access to your files and an email with a download link. Save the workbook to your computer and open it in Adobe Acrobat Reader to type and save your answers.

This is a digital product; no physical book will be shipped. Your purchase is for your personal use or your business’s internal use.

Make your next marketing investment with a clearer purpose. Get your copy of STOP Random Marketing.