The EA Value Framework

You're creating real value every day. The challenge is making sure your executive can see it.

The work you do often happens in the background. You prevent problems before they surface. You remove decisions from your executive's plate before they realise those decisions needed to be made. You create capacity, clarity, and focus - none of which show up on a task list.

And when your executive has never had EA support before, they don't always know what to look for. They may not understand the difference between good EA support and great EA support. They might not even know what questions to ask.

This framework helps you change that - quietly, confidently, and strategically.

What's inside:

Part 1: The 5 Ways EAs Create Measurable Value

Understand exactly where you create impact and how to speak about it in terms your executive understands. Includes specific language you can use right away.

Part 2: The First 90 Days Conversation Framework

A calm, structured approach to the conversation that sets the foundation for a strong partnership. Includes discovery questions, scripts, and how to establish regular check-ins from day one.

Part 3: The EA Impact Report Template

A simple one-page template to make your value visible and measurable, monthly or quarterly. Includes a real-world example so you know exactly how to use it.

Part 4: Email Templates for Setting Expectations

Four ready-to-use templates for setting calendar boundaries, proposing weekly check-ins, declining meetings on your executive's behalf, and communicating your monthly impact.

Part 5: The Strategic Positioning Checklist

12 behaviours that separate strategic EAs from reactive ones. A clear, honest look at where you are now and where to focus next.

This is for you if:

You're an EA with 1-7 years of experience who is ready to move beyond task management and start working more intentionally. You're supporting an executive who has never had EA support before - or you're ready to reset an existing relationship and position yourself as the strategic partner you already are.

What you'll walk away with:

• Clarity on exactly where and how you create value
• The words to articulate that value with confidence
• A simple system for tracking and communicating your impact
• Ready-to-use templates and scripts you can implement this week
• A clear sense of where to focus your development next

Instant digital download · Yours to keep.