Human Judgement Vs Computer Aided Forecasting

Is your company about to launch a new product or service into the market? If so, you know how crucial it is to predict as accurately as possible how it will be received; otherwise, you are putting at risk precious time and resources engaged. According to this Idea, there is a way to make an intelligent forecast that involves a combination of human and computer judgement. Faculty from Judge Business School and IE Business School explain how.