Business of Photography course & guide

THE BUSINESS OF PHOTOGRAPHY

Great photos are only half of the job.

Many talented photographers stop within a few years. Not because their photos are bad, but because they charge too little, work too many hours and never know where the next client comes from. I've run my own photography business for more than fifteen years, with weddings, portraits, sport, studio work, workshops and digital products. This course is the business side I wish someone had explained to me on day one.

WHAT YOU'LL LEARN

• The mindset: where your time really goes, and why you're a business owner first

• Your niche: how to choose what you want to be booked for

• Pricing: the formula behind a price that pays your bills, with a worked example

• Packages: three clear options that make choosing easy (and sell the middle one)

• Brand and portfolio: show only the work you want to sell

• Website and Google: be found by people who are ready to book

• Social media: consistent, not constant, with four kinds of content that work

• Finding clients: referrals, partners and your local network

• The sales conversation: from first inquiry to signed booking, and what to say when someone thinks you're too expensive

• Contracts and legal: what belongs in every agreement, copyright, model releases and GDPR

• Client experience: a 10-step journey that turns clients into referrals

• Money and admin: separate accounts, a tax pot, VAT and the numbers to check every month

• Growing: more income without more weekends

ALSO INCLUDED

• A pricing worksheet to calculate your own minimum price

• A printable business checklist with 33 tasks

• 12 common mistakes and how to avoid them

• One concrete action at the end of every module

PDF · 19 pages · English · instant download

For photographers who want to earn a real living from their work: starting out, going full-time, or busy but not earning enough. General information, not legal or tax advice.