If you’re building or launching a mobile game in 2025, this guide will save you from dumb mistakes, wasted budget, and guessing your way through UA.

• The full 2025 soft launch playbook: A clear, no-BS roadmap for soft launching in 2025—from early marketability tests to scaling with real data (not gut feelings).
• Updated frameworks for running soft launch in the privacy era (SKAN 4, Meta AEM, TikTok ADC, etc.).
• Real benchmarks. Not made-up targets. We’re talking CPI, ROAS, D1/D7/D30 retention, and ad revenue per user.
• A breakdown of how I actually use AI tools (Midjourney, CapCut, ChatGPT, ElevenLabs) to crank out creatives faster—and smarter.
• Creative testing workflows that don’t waste your budget (plus what still works, what doesn’t, and why).
• When to kill a game, how to soft launch without nuking your global launch, and why launching in the US is probably a bad idea.

Subscribe to get the additional mobile gaming industry insights. No bullshit. Just what works.

You will be able to softlaunch your game after reading this e-book.