How To Run Ads (Meta + Google) - Ecom Blueprint Guide 5

Ads were the scariest part for me. I was spending money I couldn't afford to lose. I judged ads too early, changed things every few hours, and trusted the ad dashboard even when it was clearly behind on sales.

Once I started using break-even numbers, a proper test structure and my own order data, it stopped feeling like gambling. This guide gives you the same rules I follow: when to stop, when to hold and when to scale.

What's inside:

• Break-even ROAS: how to work out YOUR number before you spend
• The metrics that matter and what healthy looks like
• A simple Meta campaign and creative test structure
• Google ads: where to start and the beginner rules
• Clear stop / hold / scale rules
• How to track real sales with UTM tags, and why refunds change your ROAS
• A 10-minute weekly review checklist

How you get it: it's a digital product. The PDF is sent to your email straight after checkout (check spam or promotions if you can't see it). One payment, no subscription.