Idea → Value Workbook

A field guide for making the messy middle of work visible

Most work begins with an idea and ends with a result.

The part in between is where meaning, cost, creativity, and learning accumulate.

The Idea → Value Workbook is a practical thinking companion for that middle space — where investment becomes activity, activity becomes action, and action becomes value (or cost).

This is not a productivity tool.

It is a way of seeing work clearly.

What This Workbook Is

The Idea → Value Workbook is a structured guide to understanding how ideas move through organisations — and where clarity quietly erodes.

It is not:

• a leadership programme
• a delivery methodology
• a transformation framework

It is:

• a sense-making system for how work actually unfolds
• a shared language for investment, activity, and value
• a practical instrument for shaping decisions, alignment, and learning

You can use it to reflect on:

• product and service development
• organisational change
• technology delivery
• improvement initiatives
• learning and experimentation

The Core System

At the heart of Idea → Value is a simple observation:

Everything between idea and value is cost — unless it is deliberately shaped.

The workbook makes this visible through a clear flow:

Idea → Investment → Activity Sets → Creative Action → Ship → Value

Most organisations focus on the start and the end.

This workbook focuses on the middle — where work actually lives.

The System Stack

The workbook sits inside the broader Cultivated system architecture:

Map → Physics → Wiring → Engine → Flywheel

• Releasing Agility (Map) — orientation, meaning, and direction
• Idea → Value (Physics) — how work moves and where friction appears
• Communication (Wiring) — how meaning travels through people
• Creativity (Engine) — how new possibilities emerge under constraint
• Learning (Flywheel) — how capability compounds over time

This workbook explores the physics layer with communication, creativity and learning baked in — and connects it to the wiring, engine, and flywheel.

How the Workbook Is Structured

The guide is organised into six connected lenses.

Each lens contains practical principles designed to be noticed, adapted, and revisited.

1 — Seeing the Whole

Understanding value, cost, and the system you are in.

2 — The Clarity Lens

Deciding what deserves attention, and what does not.

3 — The Alignment Lens

Connecting funding, activity, and intended outcomes.

4 — The Action Lens

Designing creative action under real constraints.

5 — Measuring Success

Separating activity, delivery, and value — and seeing progress honestly.

6 — The Improvement Lens

Embedding learning as part of work, not after it.

This is not theory to memorise.

It is a set of lenses for noticing what is already happening.

What You Receive

The Idea → Value Workbook (PDF)

• ~90 pages of models, diagrams, and reflective prompts
• Space to map real work, sketch systems, and annotate decisions
• Designed to be returned to repeatedly, not completed once

Many people treat it as a field notebook for organisational thinking.

Who This Is For

This workbook is for people who are inside work and care about how it functions.

It is useful if you:

• work with ideas that need to become outcomes
• want clearer conversations about priorities and value
• feel activity but want meaning and direction
• care about making work more human, deliberate, and coherent

You do not need a leadership title.

You need a system to think with.

How People Use It

Most people start with one initiative, one team, or one decision.

They use the workbook to:

• map how investment becomes activity
• notice where cost accumulates without value
• clarify alignment across teams and priorities
• redesign how effort flows through a system

Over time, clarity compounds.

If You Prefer Guided Teaching

The workbook also exists as part of the Idea → Value video course, where the system is explored through calm, long-form teaching.

If you prefer to study independently, the workbook stands on its own.

Choose Your Path

Idea → Value Workbook (PDF)

A durable thinking instrument for the messy middle of work.

In Brief

The Idea → Value Workbook helps you:

• see the middle of work clearly
• shape investment and activity deliberately
• use communication, creativity, and learning with intent
• turn ideas into value with less friction

It is not a framework to roll out.

It is a map to return to.

Refund Policy – Digital Products

We want you to be happy with your purchase.

If you’re not satisfied, you can request a full refund within 30 days of your purchase by emailing products@cultivatedmanagement.com

Refunds are issued via your original payment method.

Please note: Once digital files are downloaded, refunds are still available within the 30-day period, but we trust buyers to act in good faith.