This book will teach the readers the issues and techniques that are rarely found in textbooks and courses offered by professional institutions. It covers such hands-on chapters as location planning, demographic analysis, menu planning, pairing wines, outside-of-the-box sales analysis, rewards promotion, profitability analysis, de-seasonality, alternative capital planning, real estate strategies, re-steadying business plans, etc. to help make more informed decisions. While this book is intended for restaurant owners and executive chefs, it could be useful for anyone planning to start a non-dining retail business as well.
By Sid Som MBA, MIM
All Rights Reserved 2019