Marketing Your Editing and Proofreading Business, 2nd edition

Ebook (you get a PDF and EPUB 3)

Learn how to be an interesting and discoverable editor

This fully revised second edition of my flagship marketing book is for editors and proofreaders who want a practical, manageable way to promote their businesses.

You’ll learn how to make deliberate marketing choices, build visibility and trust, communicate your value clearly, and focus your time and money on the activities that are most useful for the clients you want to reach.

The book covers core marketing principles, websites, content, networking, directories, newsletters, direct marketing, pricing, testing and the thoughtful use of emerging technologies, including AI.

The core message is this: You don’t need to market everywhere. You need to be interesting, discoverable and useful in the places that matter to the people you want to work with.

Save 10% on PerfectIt

You also get a 10% discount coupon for a single licence of PerfectIt, the ultimate consistency-checking software!

Customer reviews for the first edition

THE FICTION EDITING COLLECTION IS A MUST-HAVE
“​Thank you so much for writing your marketing book. It’s made a huge difference in my business.”
Michelle Bourbonniere, website editor and SEO specialist

THE FIRST BOOK ON MARKETING FOR FREELANCERS I WOULD WHOLE-HEARTEDLY RECOMMEND
“​A must-have book in my library. I learned quite a bit that I was unaware of and that I am not taking advantage of in my marketing efforts, which I will think about rectifying. I am convinced that freelancers who follow Harnby’s advice – and persist in their marketing efforts – will ultimately find themselves overwhelmed with offers for work.”
​Rich Adin, Freelance Editorial Services

EXCELLENT ADVICE FOR ANYONE WHO IS STARTING OUT
“​Harnby has put together a collection of excellent advice for anyone who is starting out or who would like to give their business a boost.”
Amy Haagsma, blogs of Editors Canada Toronto and BC branches

I ENTHUSIASTICALLY RECOMMEND IT
“​Being self-employed as an editorial professional doesn't have to be feast or famine. If you market your services consistently, not just when you're out of projects to work on, you'll be able to say good-bye to dry spells. And for your marketing to be successful, you have to do it in a way that is true to who you are. I enthusiastically recommend Louise Harnby's book, Marketing Your Editing & Proofreading Business, because it shows you, step by step, how to do that.”
Katharine O'Moore-Klopf, ELS, KOK Edit