The Sponsorship Manager learning game

Learn sponsorship by running it.

The Sponsorship Manager is an interactive course you play like a season. You sign a contract with your own club, in any sport and at any level, and work through 14 rounds that cover the whole sponsorship cycle. At the final whistle you have a 12-chapter Sponsorship Playbook you can use the next morning.

You can play Rounds 1 and 2 for free. This purchase unlocks the full season: Rounds 3 to 14 and the final pitch.

What you do in the game

• Price your assets with CPM, media equivalency and benchmarks, and build Gold, Silver and Bronze packages.

• Build a map of 50+ prospects, scored and ranked, and a plan of attack for the first ten.

• Write your club’s sponsorship landing page and a first email that gets replies.

• Rehearse meetings with marketing directors in live simulations, and answer their objections.

• Build advertising, sponsorship and barter contracts, with deliverables, exclusivity, bonuses and exit clauses.

• Extract every deliverable from five signed contracts and hand them to the departments that deliver them.

• Plan payments with VAT and invoice dates, and read the cash flow of a season.

• Review a season honestly, build a better renewal offer and negotiate it without a discount.

What is included

• 14 interactive rounds and the final three-minute pitch

• 102 lesson questions with worked answers

• 64 missions on your own club, with coach checks

• 42 Final Whistle decisions, points, ranks and 14 badges

• Three contract templates in Word, with annexes: advertising, sponsorship, barter

• A 12-chapter Sponsorship Playbook you can copy or print

• An access guide (PDF)

How access works

After the purchase you receive a license key and the access guide.

Open thesponsorshipmanager.footballclubmarketer.com, play Rounds 1–2 (or continue from where you are), and enter the key when the game asks for it. Everything you did in the free rounds stays saved.

Who it is for

Sponsorship and commercial managers, presidents and directors of small and mid-sized clubs, students and career changers who want to work in sport, and agencies or brands that buy sport sponsorship.

About the author

Daniel Carciug is a former Commercial Director at FC Rapid and advises clubs around the world, including Genoa CFC. Everything in the game comes from deals he signed, lost or renewed.

Language: English. Self-paced, no start or end date. Works on laptop and phone.

The contract templates are educational material built on Romanian law as an example. Adapt them to your country and have them checked by a lawyer before you sign.