Branding With Archetypes Course
for THE EXPLORER
Get to know your archetypal persona and learn how to weave it through your branding.
Introducing The Explorer Brand Archetype
Everything you ever wanted to know about your brand archetype
condensed into a single, easy-to-understand and implement course.
Human beings are conditioned to seek relevance, meaning, and connection. Each brand archetype represents unique brand characteristics, goals, and values. Because we're naturally drawn to what feels comfortable to us, we’re attracted to brands with archetypes that feel familiar and representative of our own personalities. Being able to showcase your brands true persona and what truly drives you, will make all the difference in your business.
This course will help you understand and finesse your archetype into your life and work fluidly.
Ready to develop an intentionally created, purpose driven life and business?
Archetypes help you:
- understand yourself deeply
- gain clarity around your brand
- humanize your brand presence
- increase profitability
- evoke powerful emotions
- differentiate from competitors
- define a unique, own-able space
- create products and services
- find your ideal customers
- eliminate your wrong customers
- niche down the right way
- guide your brand behavior
- define an internal values system
- create a scaleable brand vision
What's included
- 10 value-packed modules (nearly 60 lessons in total)
- Printable color worksheets (+ the black and white versions to save on ink)
- PDF guides + references
You'll Learn:
- What archetypes are and how to use them
- What branding is (and isn't)
- Tips on selecting fonts, images + graphics
- How to shape your brand voice
- Who your ideal customers are
- Who your wrong customers are
- Ideas for your offerings
- Opt-in + freebie ideas
- How to develop a brand story
- How to storify your offerings
- How to humanize your brand
- and more
Bonus materials
+ The Color Book: 30 hand-chosen, intentional color palettes designed for your unique archetype. My palettes cover a range of hues (some unexpected). *HEX codes included.
+ My professional recommendations for archetype-specific:
- Fonts
- Graphic elements
- DIY templates
- Stock imagery
+ A business resources guide
One more bonus
As an added bonus, you'll also get 50 free social media templates designed especially for Explorer brands. You can easily customize them with your own fonts and colors in the free, desktop version of Canva.
This will help you send your newly archetyped brand out into the world with class, professionalism, and style.
Course curriculum
Here's a peek inside the course. As you can see, it's an expansive library of all things branding and archetyping. You won't need anything else.
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1PART I: Archetypes, Explained
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2PART II: Branding
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3PART III: Your Brand Archetype
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4PART IV: Branding With Archetypes
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5PART V: Your Visual Brand
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6PART VI: Brand Copywriting
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7PART VII: Crafting Your Brand Story
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8PART VIII: Your Ideal Customers
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9PART IX: Creating Your Offerings
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10PART X: Humanizing Your Brand
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11RESOURCES
Melissa Bolton
I'm a Brand Therapist®, copywriter, and archetypologist. I started exploring archetypes about 15 years ago. This program is the result of everything I've learned in that time. It's loaded with information and insights to help you build a powerful brand around your unique archetype.