2nd - January 2026

2nd is a well-known Japanese men’s fashion and lifestyle magazine that focuses on casual, classic, and timeless style. It is especially popular among adult men who value quality, comfort, and individuality over fast-changing trends.

The concept of 2nd revolves around the idea that while work may be life’s “first priority,” personal style, hobbies, and leisure represent the important “second” part of life. The magazine celebrates relaxed fashion and meaningful everyday living.

What You’ll Find Inside

👔 Fashion & Style

Classic and vintage-inspired menswear

Casual outfits suitable for weekends and off-duty wear

Footwear, outerwear, denim, and accessories

🧢 Gear & Accessories

Watches, bags, eyewear, and leather goods

Practical items with strong design and craftsmanship

🏡 Lifestyle & Culture

Features on craftsmanship, heritage brands, and makers

Hobbies, travel, and personal interests

Stories that connect fashion with everyday life

🛠 Focus Pieces

In-depth features on specific items such as jackets, shoes, or fabrics

Brand spotlights and detailed styling guidance

Who It’s For

2nd is ideal for readers who:

Prefer classic, casual, and functional fashion

Appreciate quality materials and craftsmanship

Enjoy thoughtful lifestyle content beyond just clothing

Publication Details

Language: Japanese

Frequency: Monthly

Format: Print and digital editions