Sicilian Food Fight™

 "Where every bite is an argument." This IP weaponizes Sicily’s micro-regional culinary wars—cannolo vs cannoli, arancino vs arancina—into a cultural operating system that reframes authenticity as a volatile performance of identity. 

 A prestige dramedy-restaurant hybrid IP that codifies food as semiotic combat, translating regional pronunciation wars into a live cultural interface. It operationalizes linguistic fracture, diaspora identity, and ‘authenticity theater’ into a scalable mechanic spanning restaurant concepts, scripted series, cookbooks, and unscripted competition formats. It harmonizes satire, anthropology, and design into a repeatable franchise architecture capable of scaling across real-world eateries, transmedia, and brand ecosystems.