Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Is a seminal work that explores the psychology behind why people say “yes” and how to apply these insights ethically in various settings. The book identifies and explains seven key principles of persuasion: reciprocation, commitment and consistency, social proof, liking, authority, scarcity, and unity. Through engaging examples and research, Cialdini provides readers with a deeper understanding of the mechanisms of influence and how they can be used effectively.

Book Details:

• Author: Robert B. Cialdini
• ISBN: 978-0062937650
• Publisher: Harper Business
• Publication Date: May 4, 2021
• Number of Pages: 529
• Format: eBook