Brand & Business Development

Being the company they find, remember and call

A production manager needs a crew for a conference in three weeks. She has used one company before and was happy. She has heard of another from a colleague. And she searches online, finds a third with a clear website, photographs of real events and a dozen reviews from people she can believe. She calls the second and third, and never hears of the hundred other companies in the city who could have done the job just as well.

Inside: Why Brand & Biz Dev Matter - Building a Brand - Proof and Reputation - Being Found - Marketing & Getting Known - Business Development & Relationships - Protecting the Brand - Putting It Together - Where to Go Next.